Omni A.M.

Euphoria Records launched in the late 90’s in Chicago by producers Adam Collins and Marky Star as an alternative to what they saw as a stagnating house scene centered around filtered disco loops. Omni A.M. has kicked against the strict conventions in the rigid Chicago House scene of what ‘is or isn’t House.’ With musical tastes ranging from rock to reggae, ambient to house and borrowing heavily from dub and techno, Adam and Marky’s first releases drew heavily from Chicago’s early days of moody Acid House and the newly emerging House sounds from South London and San Francisco.

With early records like “Seducing Reality” and “Keep Doing That“/”Can We Get“; dark and chugging psychedelic House that is both hard and deep, Omni A.M. quickly achieved cult status, finding their way into the crates of such influential DJ’s as Derrick Carter, Mr. C, “Evil” Eddie Richards, and Terry Francis while “Beat Dis,” a breaky analog salute to dance culture, even landed on Tyrant DJ’s Lee Burridge & Craig Richards’ prestigious mix compilation for Fabric. This as well as collaborations with a veritable “Who’s Who of House,” including hip-house legend Tyree Cooper and early UK tech-house don Mark Ambrose, have helped earn Omni A.M. recognition on both sides of the Atlantic as the first U.S. innovators of what is now called “Tech-House”.